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Colours for Sarajevo

33 sec read
15:15 PM | 12 October 2015
by Philippa Smithers
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Joanna Sjostrand, a student from Miami Ad School, has created an award winning concept that aims to turn destruction into a thing of beauty.

Joanna Sjostrand creates a captivating concept that turns destruction into a thing of beauty. Her award winning work (2015 D&AD New Blood Winner) was created with Pantone as the client, and involves a colour palette with meaning in order to visually enhance the city.

“Sarajevo was the setting for the longest military siege in modern history. 20 years later bullet holes are still visible in the city’s walls. So, Pantone brings back life into the city by getting its own ammo; colour”.

The TV commercial ad titled “Colours for Sarajevo” was made by students from Miami Ad School New York, and was released in July 2015.

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