Bringing GAP back
Somewhere in the late 2000's, the Gap lost its popularity with the late teens/early twenties crowd, these students wanted to change that.
American retailer the Gap were trendsetters and taste makers for the 90s generation. But since then the connection has been lost between the Gap and the kids of the noughties.
To bring the Gap to a new millennial audience, Anjali and Meg used Instagram to create a buzz around six iconic Gap jackets.
The campaign involved choosing six Instagram users who use the hashtag #1969tour in a post taken in their hometown. The chosen few will then be sent a GAP 1969 Denim Jacket.
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