Book Review: Logotype by Michael Evamy
We take a look at Michael Evamy's recent book on logotypes, monograms, and text-based marks.
Logotype is ‘the’ definitive collection of logotypes, featuring over 1,200 international typographic identities. Michael Evamy’s book provides a collection of different logotypes from all over the world.
WHAT'S IT ABOUT?
Given its full title, 'Logotype: The reference guide to logotypes, monograms, and text-based marks' it is clear that this is a book all about logos. The introduction proudly declares that logotypes are ‘where the verbal becomes visual’. Some companies go for symbols with no accompanying words (although this is rare), however most need some accompanying text, which is called logotype.
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