Twitter Facebook Vimeo

Book review: How To Draw Type and Influence People: An Activity Book

1 min, 51 sec read
10:00 AM | 6 April 2017
by Jason Noyce
   •       •   
Become an FR Writer

This fun and engaging activity book comes from the mind of graphic designer and author Sarah Hyndman.

Her step by step manual on what can be done to capture the minds of the consumer uses interactive methods to inspire anyone with a passion for graphic design or advertising.

What's it about?

Hyndman's creative manual wants the reader to get the most out of typeface choice to best engage with potential consumer. She has analysed the different effects fonts can have on consumers and teaches you how to use these skills to improve your designs.

"This interactive guide engages with your creative abilities."

An enjoyable read which engages your creative abilities, How To Draw Type and Influence People, can introduce you to your new favourite typeface, while teaching you how to create audience impact (and have fun doing it).

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.