As far as adventurous goes, this exciting idea will definitely have you climbing all over the bandwagon!
Another brilliant entry for the 2015 D&AD New Blood from: Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, who study at Art Center College of Design.
The brief by Airbnb simply asks for designers and creatives to empower their existing community to grow. Their idea, put simply, changes the perspective of travel in the sense of how and why.
So instead of the ‘generic’ process of travelling, which is to choose a destination and hotel, hostel, or bread and breakfast, you choose who you want to be. Based on this, for your chosen amount of holiday time, you could live the life of a chef in Italy, a fashionista in Milan, or a sumo wrestler in Japan!
The idea has even been taken forward to the extent that if you can’t find who you want to be, then simply type it into their search engine and scroll through the vast selections.
To top it all off, they’ve cleverly named the feature ‘Be & Be,’!
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.