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Airbnb: Be Someone Else

54 sec read
16:15 PM | 30 September 2015
by Melisa Dagli
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As far as adventurous goes, this exciting idea will definitely have you climbing all over the bandwagon!

Another brilliant entry for the 2015 D&AD New Blood from: Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, who study at Art Center College of Design.

The brief by Airbnb simply asks for designers and creatives to empower their existing community to grow. Their idea, put simply, changes the perspective of travel in the sense of how and why.

So instead of the ‘generic’ process of travelling, which is to choose a destination and hotel, hostel, or bread and breakfast, you choose who you want to be. Based on this, for your chosen amount of holiday time, you could live the life of a chef in Italy, a fashionista in Milan, or a sumo wrestler in Japan!

The idea has even been taken forward to the extent that if you can’t find who you want to be, then simply type it into their search engine and scroll through the vast selections.

To top it all off, they’ve cleverly named the feature ‘Be & Be,’!

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