Twitter Facebook Vimeo

Airbnb: Be Someone Else

54 sec read
16:15 PM | 30 September 2015
by Melisa Dagli
   •       •    Watch later
Become an FR Writer

As far as adventurous goes, this exciting idea will definitely have you climbing all over the bandwagon!

Another brilliant entry for the 2015 D&AD New Blood from: Kimberly Ong, Akarad Tachavatcharapa, Zarina Mendoza and George Widodo, who study at Art Center College of Design.

The brief by Airbnb simply asks for designers and creatives to empower their existing community to grow. Their idea, put simply, changes the perspective of travel in the sense of how and why.

So instead of the ‘generic’ process of travelling, which is to choose a destination and hotel, hostel, or bread and breakfast, you choose who you want to be. Based on this, for your chosen amount of holiday time, you could live the life of a chef in Italy, a fashionista in Milan, or a sumo wrestler in Japan!

The idea has even been taken forward to the extent that if you can’t find who you want to be, then simply type it into their search engine and scroll through the vast selections.

To top it all off, they’ve cleverly named the feature ‘Be & Be,’!

Please log in or sign up before participating in the conversation.

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.