Did you know that an employer might only glance at your cover letter for a couple of seconds and, if it’s not up to scratch, they’ll move on.
This is why it’s so important to get your cover letter right. Follow these steps to get ahead of the game with your cover letter.
Stay away from anything generic or cliché
“I’m a passionate person who can work well individually or as part of a team.”
STOP. If your cover letter sounds anything like this then you’re disqualifying yourself from every job you apply to. Every employer we speak to hates this kind of thing and will actively ignore you if they see it.
Know who you’re writing to and personalise your letter
Figure out what the employer is like and write something that they enjoy. Check out their LinkedIn, website, blog, Twitter, etc. Try to get a feel for the actual person and then write the same way you would talk to them. Remember, they’re looking to hire someone they will get on with.
Re-write each letter (don’t send the same thing to everyone)
Sometimes you might be able to get away with using a template email. But that’s really only if it doesn’t sound, in anyway, like a template.
If an employer suspects you’ve just sent them the same letter or email that you sent someone else than they’ll make the assumption that you don’t really care about working for them in particular.
Make sure you inject some personality into your letter
Once you’ve been hired, an employer has to spend a lot of time with you. Often years. Therefore they’re only going to bother looking for people who they think they will enjoy working with. A cover letter without personality makes you seem incredibly dull and boring.
Adding your personality to a cover letter is also great because it helps you weed out the companies that you wouldn’t want to work for. If an employer rejects you because of your personality, it probably means that you wouldn’t be happy there anyway.
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