Even if you spend months crafting the perfect email, researching the best times to email people or begin to even stalk someone (we would not recommend the last unless for extreme cases) they tend to respond to emails, you can't guarantee that the recipient will even see an email from you. If they do see it you can't guarantee that they will want to reply. And even if they do want to reply, you can't guarantee that they won't forget.
Almost every young person will tell you horror stories about how they've sent out hundreds of emails and only got replies to one or two. Sometimes none. No response might be because your emails aren't as well written as they could be (you can grab some tips on writing better emails from our cover letters guide) but much, much more likely it's simply because emails aren't the most effective form of communication.
So next time you want to contact an employer, whether that's for a job, a bookcrit or simply to get feedback on an interview you had, try picking up the phone.
Most employers don't deliberately avoid your emails. They just get buried under other stuff and forgotten. But as long as you have them on the phone, their attention is completely on you. It's also more personal and you'll stand out over the hundreds of other people contacting them, making you even more memorable. Plus phoning an employer suggests more of a go-getter attitude.
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