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Why advertising?

1 min, 52 sec read
14:21 PM | 4 May 2011

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When you go to every advertising interview or talk to anyone in the industry the one question I guarantee they will always ask you is ‘Why advertising?’

When you go to every advertising interview or talk to anyone in the industry the one question I guarantee they will always ask you is ‘Why advertising?’

Now, this is the point where most people would correctly say something along the lines that it’s because they want ‘the opportunity to be creative and strategic yet not constrained by the mundane’. However, while creativity is certainly a huge part of what we do there is more to advertising than the concept of creative license. Indeed, similar to art, advertising has different meaning for everyone.

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