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The importance of a killer portfolio

1 min, 56 sec read
14:30 PM | 30 March 2011
by Adam Oldfield
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So you study digital design at university and really want to break into the industry, the real clincher? Your portfolio! Although your CV is important, should be well laid out and demonstrate a creative flair, it is the portfolio that is the real decider. Creating a successful portfolio is not as difficult as it sounds. The first rule, KEEP IT SIMPLE! With so many applications, employers don’t really want to be looking at overcomplicated and crowded pages. Of course you want to be explaining all of the things that you have learnt and had experience with, but try to avoid loads of text when a simple few words will suffice. The more text heavy, the more people think ‘I don’t have time for this’ and skip to the next person.

LESS IS MORE! A good article to read when creating your portfolio.

Instead of really bright colours and small graphics everywhere, try to stick to simple backgrounds so that the actual examples stand out. I personally prefer it when a candidate has different links to their web/mobile/print examples, instead of having them all in the same place.

Be sensible when choosing which examples to put in your portfolio. Try to put the cleanest or most successful examples up only. I know this sounds like a silly thing to say, but yesterday I had a candidate who had examples of sex and illegal substance sites he had designed. Needless to say, I don’t think these examples would impress a prospective employer. He will not be sent across for our roles!

Don’t be afraid to use template sites for portfolios like or, some of our best candidates display their work in this format. They are really useful and take you through how to make your portfolio step by step! Alternatively, you could display your portfolio using Wordpress, with the added bonus of being able to update your work and blog!

Above all, have fun with it. Try to show who you are through your work, put one random piece of information or image of yourself on there. It is your work, BE PROUD OF IT!!!!

P.s Here is a random interesting article I came across this week combining some of my interests, Arts and Digital.

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