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The fundamental elements of design

10 sec read
13:32 PM | 9 January 2012
by Adam Oldfield
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So what makes a brand icon…iconic brands tap into values, aspirations, desires, mythologies, they foster an emotional connection that leads to loyalty and purchase…"

"So what makes a brand icon…iconic brands tap into values, aspirations, desires, mythologies, they foster an emotional connection that leads to loyalty and purchase…"

Watch the video that explains the fundamentals behind brand design.

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