In it's day Collett, Dickenson and Pearce (CDP) was the best agency around.
It had some of the world's best clients, Fiat, Heineken, Parker Pens, Hovis and Benson & Hedges - to name a few.
Graham Fink and his creative partner needed a job. They had already had numerous interviews at other agencies but there was no way they were giving up and CDP was next on their hit list.
The creative directors loved their work, but there was a problem. They were too young. CDP were looking for an senior creative pair with more experience.
That night, having been turned down, the idea hit Fink. They needed to be the senior team that got hired.
The following day Fink and his copywriter returned. This time their hair was white, faces wrinkled and their backs arched under long ragged coats as they clutched walking sticks.
They demanded to see the creative director and told the receptionist “tell him that two old men are here to see him.”
The story soon spread around the agency and people found it hilarious. That afternoon Fink and his partner were hired. Going further at the vital moment landed him a job that set him up for life.
To stand above and beyond everyone else; surprise, delight and never give in.
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