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Search Marketing Optimisation: working in the digital world

3 min, 19 sec read
9:07 AM | 28 November 2012

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Internet Marketing is one of the world’s fastest growing industries. In the last 20 years, the internet has seen the introduction of new disciplines such as social media, affiliate marketing, pay per click advertising and search engine optimisation (SEO).

Internet marketing is one of the world’s fastest growing industries. In the last 20 years, the internet has seen the introduction of new disciplines such as social media, affiliate marketing, pay per click advertising and search engine optimisation (SEO). Those now form what is collectively called “inbound marketing”.

SEO is the process of affecting the visibility of a website or a web page, in a search engine's un-paid search results.

As a consequence, this type of job is hugely affected by Google’s algorithm updates. This is because the search engine is constantly trying to improve the user’s experience. Therefore, one of the most important tasks search marketers have to undertake, is to keep themselves up to date, and translate their knowledge into opportunities for their clients.

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