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Phil Rumbol, Founder, 101 London

16 sec read
13:57 PM | 11 October 2013
by Adam Oldfield
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Did you know how close the Gorilla was to not getting made? Phil Rumbol talks about one the most famous ad campaigns ever.

Previously Head of Marketing at Cadburys, Phil talks candidly about how close the Gorilla didn't come to fruition, what it's like client side in the hands of agency folk and how the move over to 101 brought about a deeper respect for how much work goes in to ideas for clients. 

Lovingly produced by APA London.

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