Mind the bull: Staying buzzword free (mostly)
Elly Aylwin-Foster discusses the importance of avoiding jargon.
Ah, you've landed your first ad job, congratulations! Pull up a chair for a moment; the champagne is on me. My first "real" job after graduating a couple of years ago wasn't in advertising (I graduated mid-recession and was pretty chuffed to find any job which paid real money and didn't expect me to relinquish any vital organs to the black market). It was just a bog-standard office job, but I remember being enormously relieved on getting it as it seemed a blessing to get any job in that climate.
In the competitive world of advertising, that relief is only amplified. The going is tough. Many just starting out will be familiar with the grad gauntlet: the written application obstacle course, the interviews masquerading as Mastermind Hot Seats, and finally, the job. If only, on landing that job, you actually knew what you were supposed to be doing, everything would be just peachy.
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