Mind the bull: Staying buzzword free (mostly)
Elly Aylwin-Foster discusses the importance of avoiding jargon.
Ah, you've landed your first ad job, congratulations! Pull up a chair for a moment; the champagne is on me. My first "real" job after graduating a couple of years ago wasn't in advertising (I graduated mid-recession and was pretty chuffed to find any job which paid real money and didn't expect me to relinquish any vital organs to the black market). It was just a bog-standard office job, but I remember being enormously relieved on getting it as it seemed a blessing to get any job in that climate.
In the competitive world of advertising, that relief is only amplified. The going is tough. Many just starting out will be familiar with the grad gauntlet: the written application obstacle course, the interviews masquerading as Mastermind Hot Seats, and finally, the job. If only, on landing that job, you actually knew what you were supposed to be doing, everything would be just peachy.
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The behavioural shift: 3 key challenges for branding
Diana Dobrin, a recent UCL graduate explores the behavioural economics that brands use to capture people minds and buying habits.
The Little White Lies Guide to Making Your Own Movie in 39 Steps
We take a look at Matthew Thrift’s guide to making your own movie using tools you already have in just 39 steps.
Creating a CV the Disney way
Are you a Disney fan? Check out the CVs of your beloved characters including Ariel, Cinderella and Beast.
Working in Qatar compared to England
Azan Ahmed, who has worked in both England and Qatar, shares some difference between the day-to-day life and work culture.
Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.