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How to score a book crit with an agency

1 min, 3 sec read
12:23 PM | 23 October 2013
by Jim Compton-hall
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Become an FR Writer

We outline some of the easiest ways to get in the door and nab that portfolio crit with someone in the agency creative team.

Our top tip for getting yourself a book crit: Just ask. 

Maybe that seems like a bit of a cop out on our part, but most people, when asked nicely, are more than happy to spare 30 minutes of their time to look through your work. A creative director once put it to me "I'd rather be talking to students than buying trainers online or talking to planners about global strategy elevation workshops."

I guess the trickiest part is finding the people you should be asking. But Google searches, agency websites, friends, Futurerising, etc, can help you find those willing agency folk. You can always just phone an agency and ask to be put through to "someone in the creative department".

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