Our top tip for getting yourself a book crit: Just ask.
Maybe that seems like a bit of a cop out on our part, but most people, when asked nicely, are more than happy to spare 30 minutes of their time to look through your work. A creative director once put it to me "I'd rather be talking to students than buying trainers online or talking to planners about global strategy elevation workshops."
I guess the trickiest part is finding the people you should be asking. But Google searches, agency websites, friends, Futurerising, etc, can help you find those willing agency folk. You can always just phone an agency and ask to be put through to "someone in the creative department".
If you're nearby any agencies, you can just drop in and ask at reception too. There will almost always be someone in the creative department who's up for a chat if you've taken the time to show up. This makes places like Soho (home to roughly 100 billion ad agencies) a goldmine for impromptu book crits.
We always here to help, if you'd like a book crit from us, just ask. Drop us an email with a link to your portfolio and we'll be happy feature work on our site and newsletters.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.