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How to score a book crit with an agency

1 min, 3 sec read
12:23 PM | 23 October 2013
by Jim Compton-hall
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Our top tip for getting yourself a book crit: Just ask. 

Maybe that seems like a bit of a cop out on our part, but most people, when asked nicely, are more than happy to spare 30 minutes of their time to look through your work. A creative director once put it to me "I'd rather be talking to students than buying trainers online or talking to planners about global strategy elevation workshops."

I guess the trickiest part is finding the people you should be asking. But Google searches, agency websites, friends, Futurerising, etc, can help you find those willing agency folk. You can always just phone an agency and ask to be put through to "someone in the creative department".

If you're nearby any agencies, you can just drop in and ask at reception too. There will almost always be someone in the creative department who's up for a chat if you've taken the time to show up. This makes places like Soho (home to roughly 100 billion ad agencies) a goldmine for impromptu book crits.

We always here to help, if you'd like a book crit from us, just ask. Drop us an email with a link to your portfolio and we'll be happy feature work on our site and newsletters.

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