Find work you love
Understanding what makes work stand out will help you produce great work yourself. And give you an answer to that frequently asked interview question about which work you love.
In an interview you'll most probably be asked, "What work do you admire?", "What inspire you to work in this industry?", "What's your favourite campaign/advert/piece of design/etc?" It's not always phrased the same but you're bound to witness this question in some form or another.
Maybe some interviewers are just making conversation or merely curious but for the most part, there's a good reason to asking that question. Two reasons in fact. The first is a test of knowledge. The interviewer wants to know if you actually know anything about the industry or if you're just blagging it. Recalling a piece of work of the top off your head and talking about it will prove your worth.
The second reason is to see if you can recognise great work and are able to deconstruct it. If you're able to understand why incredible work goes down so well you'll be in a much better position to produce great work yourself (otherwise it's just guess work all the way).
So here's a tip to become better at what you do. Find three pieces of work you admire and figure out what makes them work so well. How was the work executed and brought into our lives? What makes it stand out and memorable?
Below we've added a handful of our favourite pieces from the creative industries. You can also look through all the industry work featured on FutureRising (we always try to point out what's good and what's bad about it).
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