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Find work you love

2 min, 19 sec read
11:15 AM | 2 May 2014
by Jim Compton-hall
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Become an FR Writer

In an interview you'll most probably be asked, "What work do you admire?", "What inspire you to work in this industry?", "What's your favourite campaign/advert/piece of design/etc?" It's not always phrased the same but you're bound to witness this question in some form or another.

Maybe some interviewers are just making conversation or merely curious but for the most part, there's a good reason to asking that question. Two reasons in fact. The first is a test of knowledge. The interviewer wants to know if you actually know anything about the industry or if you're just blagging it. Recalling a piece of work of the top off your head and talking about it will prove your worth.

The second reason is to see if you can recognise great work and are able to deconstruct it. If you're able to understand why incredible work goes down so well you'll be in a much better position to produce great work yourself (otherwise it's just guess work all the way).

So here's a tip to become better at what you do. Find three pieces of work you admire and figure out what makes them work so well. How was the work executed and brought into our lives? What makes it stand out and memorable?

Below we've added a handful of our favourite pieces from the creative industries. You can also look through all the industry work featured on FutureRising (we always try to point out what's good and what's bad about it). 

Google "Think Quarterly" by Human After All

Produced purely for the business leaders of this world. Think Quarterly used playful front covers with a combination of finely designed featured pieces from renowned experts across data, creative, research, marketing and what not. 

Honda "Cog" by Wieden + Kennedy, London

The mesmerising detail and technical genius here stuns you into watching it again and again causing even greater admiration with each additional viewing. It's one of the few adverts that has had the whole country talking.


"Voice & Tone" by Mail Chimp

Mailchimp's Voice & Tone guide outlines how to write for the brand. Unlike regular tone of voice guidelines it takes into account what mood the user is in and how best to communicate with that mood at any point. It's design and comprehensive form makes it an interesting read for anyone who works with brands.

Oreo "Daily Twist" by Draft FCB, New York

To celebrate their 100 year birthday, Oreo's advertising team, Draft FCB in New York, produced and posted a new design every day for a year. All of them used Oreos to create visual punnery.

Marmite Christmas Lights by adam&eveDDB

With an innovative use of media, Marmite let people interact with their Christmas lights and have their faces appear across the famous Oxford Street in London.

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