Create a flawless portfolio that everyone loves
Struggling with too many contradictory comments about your portfolio? Here's what to do.
Sorry, that heading might be a tad misleading in that you can't. It's impossible. And trying to please everyone will be your downfall.
Advertising/design/etc are all unbelievably subjective and different people like to see different things.
These are just some of the things I've been told at book crits:
- Stop showing me advertising. I want to see a bunch of random projects and quirky creative stuff that you enjoy doing so I can see how you mind works.
- Anything that isn't advertising, get rid off. I don't want to see it.
- We want to see crazy stuff like weird contrasting tones of voice. What if you were to use swear words in a lollipop ad?
- This is bad because it is not how this brand would advertise.
- Campaign A is the best thing in your book, but campaign B needs more work.
- Campaign A isn't very good but I love campaign B.
- This is nice. You should mock it up.
- You shouldn't be showing me any mocked up stuff. Just scamps.
So how do you produce a book that will get you a job?
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