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Career tips: build your brand online

4 min, 29 sec read
16:30 PM | 21 March 2014
by Adam Oldfield
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Become an FR Writer

Keeping your online presence in order sends impressive signals out to employers about your talent and personality. Here's some key things to keep in mind.

These days an employer can find out everything there is to know about you with a few key strokes. For better or for worse, Google allows anyone to know everything about anything and employers will use that power.

This isn't a lecture to keep your Facebook profile clean and devoid of drunken, road sign stealing antics (although you should probably do that too). Instead, think about what brand you present when someone looks you up.

How you portray yourself online demonstrates what you can bring to an employer and their team. The better you display yourself, the more they'll understand how well you might fit within their team and if your skills would be of value to them and their clients.

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