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9 ways to improve your portfolio

3 min, 34 sec read
11:31 AM | 8 January 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

A load of portfolio tips from the mouths of creative directors to help refine your book and get you on the way to landing a creative job in the industry.

Judging the merits of creative work is less objective than a Daily Mail article on immigration (well, almost). But here's some tips that we believe in (most of which have been lovingly stolen from the mouths of creative directors over the past year).

1. KISS (Keep It Simple, Stupid)

Make sure your ideas are incredibly simple, straight forward and that anyone no matter age could instantly understand the concept. 

2. Pick generic products

Water, beer, insurance, bank, orange juice, bread, deodorant, etc. A little bit of niche work in your book is fine, good even, but if your advertising a product with a unique selling point then it's not going to be that much of a test to create persuasive advertising for it. Whereas if you think of a really interesting, creative and original way to sell a current account then your skills will be more apparent.

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