Twitter Facebook Vimeo

7 tips to create a successful online creative portfolio

1 min, 39 sec read
9:00 AM | 30 September 2014
by Will Moir
   •       •    Read later
Want your writing featured?

1. Work should be the priority

Your site has one main purpose, show off your work. Don't spend months creating an amazing website if you don't have any work to put on it. A simple website that's easy to update is best. Then you can focus on your work. 

2. Allow for easy navigation

Homepage, Work, About, Contact. These are the most important pages you can have. They get everything you need across. Plus people know exactly what they mean and what they'll find if they click through. 

3. Make sure your contact details are clear

Ultimately you want people to contact you after visiting your site. Therefore make it so they can! Be sure to include your email and phone number. 

4. Don't forget to sell yourself

This is where the "About" section comes into it's own. Employers want to make sure they're employing someone who has the right experience and skills. Use this space to really show off and boast about what you have done in your life, but of course, don't lie. They will find out. 

5. Update regularly

Don't make it then leave it! Portfolios that have very dated work look old and as though a serious lack of effort has gone into them. Have you done a really nice piece of work lately? Then put it in! Take out the old dated stuff and replace it with the new shiny stuff. 

6. Search Engine Optimisation 

If you're trying to attract freelance work, SEO is incredibly beneficial. If you don't do SEO, you won't appear anywhere near the top of search results. How are people going to find you? 

7. Testimonials

If you got them, use them. Won any awards? Chuck them in there! Remember it is all about selling yourself. So if you're sitting on a cheeky D&AD award, tell the world! Had any great comments from a director? Put those in to. It will make you look more trustworthy and professional. 

For more creative portfolio advice, we have a handy guide to portfolios.

Please log in or sign up before participating in the conversation.

More stories

  1. Awkward things clients say that drive you crazy

    We've gathered some of the worst/hilarious/awkward things clients say to get it all out of your system in one fail swoop.

  2. Distractions and focus

    In this two-part piece, I'll help you focus on identifying the industry, company and role that will enable you to realise your potential.

  3. Must-have skills for every graduate

    Before you leave university, make sure you have developed these skills to show future employers.

  4. Portfolio Porn

    Take a look at the these irresistibly creative portfolio designs for some serious inspiration.

  5. FutureRising's playlist: Walking to work

    For this week's playlist in our Spotify series, we're the soundtrack to your journey to the office, it's the 'Walking to Work' playlist.

  6. London hotspots for getting your work done

    London professional, Tom Withers-Green, on the best places in London to grab a coffee and get your work done.