1. Work should be the priority
Your site has one main purpose, show off your work. Don't spend months creating an amazing website if you don't have any work to put on it. A simple website that's easy to update is best. Then you can focus on your work.
2. Allow for easy navigation
Homepage, Work, About, Contact. These are the most important pages you can have. They get everything you need across. Plus people know exactly what they mean and what they'll find if they click through.
3. Make sure your contact details are clear
Ultimately you want people to contact you after visiting your site. Therefore make it so they can! Be sure to include your email and phone number.
4. Don't forget to sell yourself
This is where the "About" section comes into it's own. Employers want to make sure they're employing someone who has the right experience and skills. Use this space to really show off and boast about what you have done in your life, but of course, don't lie. They will find out.
5. Update regularly
Don't make it then leave it! Portfolios that have very dated work look old and as though a serious lack of effort has gone into them. Have you done a really nice piece of work lately? Then put it in! Take out the old dated stuff and replace it with the new shiny stuff.
6. Search Engine Optimisation
If you're trying to attract freelance work, SEO is incredibly beneficial. If you don't do SEO, you won't appear anywhere near the top of search results. How are people going to find you?
If you got them, use them. Won any awards? Chuck them in there! Remember it is all about selling yourself. So if you're sitting on a cheeky D&AD award, tell the world! Had any great comments from a director? Put those in to. It will make you look more trustworthy and professional.
For more creative portfolio advice, we have a handy guide to portfolios.
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