5 things you should know before getting a job as a creative in advertising
We spoke to some of the most legendary creatives around to ask them one question, "What is the one thing you should know before getting a job as a creative in advertising?" Here's what they said.
“Do interesting things and interesting things will occur to you.”
Rosie is the Deputy Executive Creative Director at BBH London (previously president of D&AD).
"Don’t waste the opportunity. Take it, stuff your fucking face and have as much fun as you can."
“Being creative is a wonderful talent. It’s a talent that will open many fascinating doors throughout your life. You will meet interesting people. You will work in interesting places. You will do interesting stuff.
If you play it right you will get better and better and enjoy it even more. If you know what you want to do, go do it. If you know what you want to do, but can’t find a way to do it, just keep asking, keep plugging away, because there is nothing worse than going through life not doing what you’re good at.
The one thing you should know is that as a creative you are fortunate that you can make a very nice living from something you love.
Don’t waste the opportunity. Take it, stuff your fucking face and have as much fun as you can.”
Dave Buonaguidi founded ACME Studio, Karmarama and St. Lukes (previously 4Creative, Chiat/Day London, JWT, HHCL, WCRS, TBWA).
"No one gives a shit about your degree. Energy and ideas trump a First every time."
Vicki is Creative Director at Grey London and founder of traditional sweet shop Suck and Chew (previously Ogilvy London, Mojo Sydney, Amsterdam International, Perfect Fools Amsterdam, Wieden + Kennedy London).
"Energy beats talent."
Dave is Chairman of The Gate, author of “Creative Mischief” and “Predatory Thinking” and the man behind Dave Trott’s Blog (founded GGT, BST, WTCS and CST).
"Don't forget to pack a thick skin.”
“I used to be a journalist - 95% of the articles I wrote, were published. But in advertising, at least 95% of your concepts will be rejected. That's partly what makes it such an enormously challenging and stimulating job. But don't forget to pack a thick skin.”
Simon is Creative Director at DDB Sydney, author of “How to Make It as an Advertising Creative” and the man behind Scamp (previously BBH London, DDB London, Naked Sydney).
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