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5 things I have learnt as a strategist (so far)

1 min, 24 sec read
9:45 AM | 22 January 2016
by Adam Oldfield
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Become an FR Writer

Sahil Nathu a former Strategist at Sid Lee Amsterdam explores five things he's learnt to date working in planning/strategy.

Guest post from Sahil Nathu a former Strategist at Sid Lee Amsterdam. Sahil explores five things that he's learnt so far from working in planning/strategy.

No.1

Don’t worry about the need to always have a point of view and speaking up. Only add to the conversation when you have something worthwhile, rather than for the sake of your strategist title. It’s unhelpful as it blocks the creative process and taints what people think of your future thoughts.

No.2

Practice your listening skills. Advertising is full of talkers, and more can come from listening to people’s tone than the words they sometimes say. Only add to the conversation when you have something worthwhile.

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