5 more things you should know before getting a job as a creative in advertising
The wonderful people in adland have been even giving us even more answers to the question, what is the one thing you should know before getting a job as a creative?” Read the first batch from creative legends such as Rosie Arnold and Dave Trott.
Laura Jordan Bambach
"Empathy is the biggest thing missing from most creative portfolios."
“Empathy is the biggest thing missing from most creative portfolios. Particularly juniors'. Creatives that understand that people are not consumers, or an audience, but real people (and take the time to understand them and really put themselves in their shoes) really stand out. A creative can come from anywhere if they really understand this.”
Laura Jordan Bambach is Mr. President, Co-Founder of SheSays and President of D&AD (previously Dare, LBi, glue London, I-D Media London, Lateral, Deepend, Terraplanet).
“You should not really see it as a job... you are either creative or not.”
Flo Heiss is Creative Partner at Dare and founder of Studio Heiss (previously Skolz & Vollmer, Razor fist).
"The world is full of ideas-killers and you should never take ‘no’ for an answer."
"Fight for your ideas. By which I mean, don't get aggressive - that doesn't usually work. But be obstinate. The world is full of ideas-killers and you should never take ‘no’ for an answer to your ideas if your instincts tell you that the idea is great."
Steve Henry is Co-Founder of Decoded and Creative at Whitecap Principal Ventures (previously HHCL, TBWA, Albion London).
“Enthusiasm is your best tool.”
Rosie Arnold is Deputy Executive Creative Director at BBH London (previously president of D&AD).
"The difference between mediocre and great is not what gets made; it's what gets made as it was originally intended."
“Getting an idea from conception to execution is a bruising process. At times it'll feel like everyone - planner, account person, researcher, client, producer, director - is trying to expropriate and dilute your idea. Be strong. The difference between mediocre and great is not what gets made; it's what gets made as it was originally intended.”
Tim Lindsay is CEO of D&AD and Non-Exec Chairman of The Gate Worldwide (previously TBWA\UK, Publicis UK, Lowe Worldwide, BBH).
For more tips and advice from brilliant advertising creatives, take a look at our answers area.
Or check out 5 things you should know before getting a job as a planner for advice from strategic legends Rory Sutherland, Agathe Guerrier, Jon Steel, Gareth Kay and Rob Campbell.