12 rules of modern account management from my experience working in the creative industries and as a founding partner at Semaphore London.
A homage to David Ogilvy.
1. Don’t be a passenger – have a point of view
2. Create the environment in which ‘great’ creative work can be made
3. Understand your client's business, its customers and how they make money
4. Set the standards - be organised, on time and energised
5. Be honest and direct
6. Challenge everyone and everything - no-one has the answers or can predict the future
7. Don’t blindly follow strategists, especially if all they have is a Venn diagram
8. Don’t pander to creative work without ideas – social media is not an idea
9. Own the meeting – all of it. The conversation, agenda, IT, content and outcomes
10. Don’t be ‘best‘ friends with the clients no matter how hot, good or nice they are – they won’t like you when you have to negotiate fees
11. Remember the effort ratio 75% internal / 25% external – clients can only buy what you serve up
12. If you have to wear a suit to a corporate meeting, don’t wear any pants – Fuck 'em
FutureRising's playlist: Office Romance
For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.
Artist Anna Lomax combines the bold and the beautiful
Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.
I am not a robot
The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.
What makes a great cover letter?
Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?
How to stand out at your internship
You have finally been accepted for your dream internship, but how do you stand out from the crowd?
How can I put my CV onto one page?
Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.