Advertising and its psychological grip over us
Nikhil Nair, a recent advertising and media graduate, explores the psychological power of advertising over consumers.
As advertising become ever more popular, we take a look at its omnipresence and omnipotence and see what it really does to us.
The immense power of advertising is something we cannot truly fathom. It has a psychological grip over us whether we like it or not. We are immersed in a world of advertising the moment we wake up; whether is it brushing your teeth with a Colgate brand of toothpaste and brush, eating a bowl of Kellogg's cornflakes, or sitting on the tube on your way to work staring at the Dave channel advert above in order to not make awkward eye contact with the pretty lady opposite you who is reading the Sun.
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The behavioural shift: 3 key challenges for branding
Diana Dobrin, a recent UCL graduate explores the behavioural economics that brands use to capture people minds and buying habits.
The Little White Lies Guide to Making Your Own Movie in 39 Steps
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Creating a CV the Disney way
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Working in Qatar compared to England
Azan Ahmed, who has worked in both England and Qatar, shares some difference between the day-to-day life and work culture.
Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.