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Advertising and its psychological grip over us

2 min, 5 sec read
23:30 PM | 2 September 2016
by Finn O'Neill
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Nikhil Nair, a recent advertising and media graduate, explores the psychological power of advertising over consumers.

As advertising become ever more popular, we take a look at its omnipresence and omnipotence and see what it really does to us.

The immense power of advertising is something we cannot truly fathom. It has a psychological grip over us whether we like it or not. We are immersed in a world of advertising the moment we wake up; whether is it brushing your teeth with a Colgate brand of toothpaste and brush, eating a bowl of Kellogg's cornflakes, or sitting on the tube on your way to work staring at the Dave channel advert above in order to not make awkward eye contact with the pretty lady opposite you who is reading the Sun.

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