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6 surprising things about the media industry

3 min, 44 sec read
9:30 AM | 25 January 2017
by Elspeth Spelzini
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Interested in a career in the digital media industry? Industry pro, Elspeth Spelzini shares few insights about the world of media.

Digital media industry professional, Elspeth Spelzini, now Client Investment Director at Starcom shares six surprising insights about life in the media industry.



I asked friends and colleagues to tell me what they didn’t know about media until they started working in it. The results were very revealing.

THERE IS NO RIGHT ANSWER

“So much is based on experience and other people’s opinion – it made me accept that I didn’t and couldn’t know everything.”

We're used to the idea of “the right answer” after being told that there is one across school, college and university. But one of the best things about media is that it’s subjective. It’s all about insight and strategy.

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