Whether you're studying advertising, practising it or just interested in it, these advertising quotes from advertising and business heavyweights will fascinate you and might help you see the industry in a different light.
"I have learned that it is far easier to write a speech about good advertising than it is to write a good ad."
Leo Burnett, advertising executive and founder of Leo Burnett Company, Inc.
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising'."
Jef I. Richards Ph.D, professor of advertising at Michigan State University
"Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake."
Cindy Gallop, founder of US branch of Bartle Bogle Hegarty
"A man who stops advertising to save money is like a man who stops a clock to save time."
Henry Ford, founder of the Ford Motor Company
"The only people who care about advertising are the people who work in advertising."
George Parker, advertising creative consultant
"The incredible universal energy that human beings possess to change things, whether that's creating social change or growing a brand. It's the best feeling in the world. As soon as you stop being creative, you wither, as a person or a brand."
Laura Jordan Bambach, D&AD President
"In advertising, not to be different is virtually suicidal."
Bill Bernbach, one of three founders of the Doyle Dane Bernbach advertising agency
"Early to bed, early to rise, work like hell and advertise."
Ted Turner, founder of CNN
"I honestly believe that advertising is the most fun you can have with your clothes on."
Jerry Della Femina, advertising executive
"Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does."
Steuart Henderson Britt, author of Marketing Management and Administrative Action
"Never write an advertisement that you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
David Ogilvy, founder of Ogilvy & Mather advertising agency
For more on the world of advertising, including job roles, work examples and recommended resources, have a look at our guide to the advertising industry.
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