My name is Vilma, born in Sigulda, Latvia. I am half Latvian-Russian with Jewish routes; my nationality depends on the situation.
What was your first ever job?
Weeding out garden. I often got distracted by moles, earthworms, ladybirds and other creatures found in furrows so it took me hours to get through one. Although I hated it, it taught me patience, determination and most importantly - hard work.
How did your career in advertising begin?
I was around 14 years old and I was studying in a class with Mathematical specialisation. Once our Economics teacher asked us to come up with a magic formula for selling a pack of pencils. I misunderstood the question and whilst all the kids were making calculations, I was drawing ads. That's when I realized advertising is the only thing I want to do.
How did you get your first job?
I did various placements whilst studying at Uni. After graduating from Uni I went traveling to Vietnam which is when I got my eye on the7stars. After I returned to London I saw an opening and applied straight away. 2 interviews and 1 hour long strategy presentation later I got the job!
What’s your biggest achievement?
I was asked to do 2 hours long lecture on political and social economy in Vietnam to college students. I received standing ovations.
What’s the best thing about your job?
I have a huge appetite for life. Currently I'm having a love affair with technology, fashion, visual merchandising and design. Lately I've been hungry for music and everything related to sounds - starting from electronic music in 50's and history of music to listening to orchestra, harp and choir. I'm also into vintage photography and I'm currently obsessed with researching communist art & symbolism. I'm wondering about space and spaceships, I like cold weather and I'm fascinated by Nordic countries. My work environment is the only place where I can fulfill my curiosity about life and be completely unapologetic about it.
What’s the worst thing about your job?
Never ending emails.
If you could work with any brand what would it be and why?
I've pretty much fulfilled my dreams at the7stars and have worked with a range of exciting brands & charities including Discovery Channel, Converse, CityJet, British Skin Foundation and various record labels and I have advertised some of the most iconic artists. I'd say advertising Latvian brands in London could prove to be very exciting.
Name three things that inspire you.
Window displays, destruction in art and quirky habits of people.
If you could share a desk with anyone, who would it be?
Bjork - I think we would have much in common.
What’s your one piece of advice for students looking to get into advertising?
To quote John Hegarty: Never be ordinary!
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