Pete Giblin, a copywriter, is now practising his trade at Grey London after completing almost three years at digital agency Weapon7. Pete explained his route into advertising and how he’d always wanted to join the industry from an early age.
“Start making your portfolio in your second year.”
After studying a marketing degree at Brunel University, Pete went onto complete a masters in advertising at New Bucks University. He and his cousin, Alex Dunning (whose interview you can watch here), joined forces to form a creative team and after several months of interning they were lucky enough to land a job at Weapon7, who’s door sadly closed recently.
During our interview Pete talks about concepting for digital and the importance behind making sure it’s not just a technological first when creating advertising. Human insights, product insights and initial concepts must come first, with the digital execution coming after all the thought and research.
“Increase the amount of work you are doing… get on it and get out there.”
Pete goes onto share his views about the creative partnership between copywriter and art director and what it takes to become a creative. Along the way he shares lots of tips and advice for landing a job in the creative department.
For more careers advice and help getting into advertising, check out our guide to the advertising industry.
Chris Reed, Flare Studio Production Lead, AMV BBDO
We met with Chris Reed, who heads up Flare Studio, a newly formed content studio from BBDO whose aim to produce blockbuster content for the world's biggest brands.
Alex Burmaster, Co-founder, Meteor
As Co-Founder of PR agency, Meteor, Alex Burmaster shares his experiences of going from freelancer, to big business, to his very own start-up.
How to get into vlogging, with Scarlett Dixon
We had a chat with fashion and health blogger and vlogger Scarlett Dixon on how you can get into vlogging.
Ellys Airey, Creative Production Intern, Warner Music UK
Warner Music UK Intern Ellys Airey, tells us about her internship at one of the world's largest record companies.
AR expert on the future of advertising
We sat down with Brand Partnerships Director of Blippar, Mikela Eskenazi to talk AR, advertising, and the future.
Creator of the Month: Alex Mathers, Writer and Illustrator
To kick off our Creator of the Month feature we spoke to illustrator and freelance extraordinaire Alex Mathers.