Pete Giblin, a copywriter, is now practising his trade at Grey London after completing almost three years at digital agency Weapon7. Pete explained his route into advertising and how he’d always wanted to join the industry from an early age.
“Start making your portfolio in your second year.”
After studying a marketing degree at Brunel University, Pete went onto complete a masters in advertising at New Bucks University. He and his cousin, Alex Dunning (whose interview you can watch here), joined forces to form a creative team and after several months of interning they were lucky enough to land a job at Weapon7, who’s door sadly closed recently.
During our interview Pete talks about concepting for digital and the importance behind making sure it’s not just a technological first when creating advertising. Human insights, product insights and initial concepts must come first, with the digital execution coming after all the thought and research.
“Increase the amount of work you are doing… get on it and get out there.”
Pete goes onto share his views about the creative partnership between copywriter and art director and what it takes to become a creative. Along the way he shares lots of tips and advice for landing a job in the creative department.
For more careers advice and help getting into advertising, check out our guide to the advertising industry.