Twitter Facebook Vimeo

Pete Giblin, Copywriter, Weapon7

08:08 min watch
Recorded 27 February 2014
@ Weapon7
   •       •   
Be interviewed

Pete Giblin talks to us about how to land a job in a creative department as well as sharing his views on the creative partnership between art director and copywriter.

Pete Giblin, a copywriter, is now practising his trade at Grey London after completing almost three years at digital agency Weapon7. Pete explained his route into advertising and how he’d always wanted to join the industry from an early age. 

“Start making your portfolio in your second year.”

After studying a marketing degree at Brunel University,  Pete went onto complete a masters in advertising at New Bucks University. He and his cousin, Alex Dunning (whose interview you can watch here), joined forces to form a creative team and after several months of interning they were lucky enough to land a job at Weapon7, who’s door sadly closed recently.

During our interview Pete talks about concepting for digital and the importance behind making sure it’s not just a technological first when creating advertising. Human insights, product insights and initial concepts must come first, with the digital execution coming after all the thought and research. 

More interviews

  1. Susanna, Business Administration Student, Milan

    We spoke to Susanna Pappacena, a second-year Business Administration student at Università Cattolica del Sacro Cuore (UCSC) in Milan, about her experience interning in London this autumn at FutureRising.

  2. Ashley Pollak, Creative Director & Founder, Etio

    We spoke to Ashley Pollak, Creative Director and Founder at production company Etio. He tells us about making the leap from freelancing to setting up his own production company.

  3. Suze, Blogger, Luxury Columnist

    Suze is an award-winning blogger with over two hundred thousand followers and 11 years working in marketing and events in France.

  4. Brooke Brunson, Freelance Writer and Blogger, Philadelphia

    Brooke is a Freelance Writer, Blogger, Podcaster, and Entrepreneur from Philadelphia. After dropping out of college Brooke began her career as a writer and has written for magazines all over the world.

  5. Katherine Wellings, Account Manager, Frukt

    We caught up with Account Manager, Katherine Wellings from marketing agency Frukt. Kat shares her journey from discovering a career in account management and working her way up the ranks. Plenty of useful tips for anyone on a similar path.

  6. Adwoa Okyere, Creative Director, Boamah

    From Ghana, Adwoa Okyere went from working in film, to launching her own clothing line. She speaks about her journey to achieving her dream.

×