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Asad Shaykh, Planner, Founded

06:39 min watch
Recorded 1 June 2014
@ Founded
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We interviewed Asad Shaykh, planner at Founded, to hear his thoughts on getting into the strategy side of advertising.

Founded's Asad Shaykh gives us the low down on being a planner in the advertising and marketing industries. 

Among other things, Asad discusses the benefits of getting experience both client side and at agencies as well as how to go about selling brave work to clients.

If you're looking for advice in a particular area, jump to that question using the following timings.

  • Asad's background and experience (0 mins)
  • The role of a planner (1:15 mins)
  • Selling brave work (1:56 mins)
  • How to do well on an internships (2:36 mins)
  • How to find jobs and experience (3:06 mins)
  • Spare time (4:14 mins)
  • Asad's most memorable moment in his career so far (5:17 mins)
  • Who Asad would most like to share a desk with (6:02 mins)

For more advice, tips and information about advertising, take a look at our guide to the advertising industry.

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