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Valerie Nguyen, Founding Brand Strategist, Wolf & Wilhelmine

6 min, 42 sec read
15:30 PM | 8 April 2016
by Adam Oldfield
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As a Founding Brand Strategist at Wolf & Wilhelmine, Valerie Nguyen balances new school thinking with rigorous brand planning.

As a Founding Brand Strategist at Wolf & Wilhelmine, Valerie Nguyen balances new school thinking with rigorous brand planning and a passion for leveraging — and immersing in — the currents of culture. That passion for culture comes to life at W&W as she leads the exploration of new, interesting, co-creative and human methods for qualitative research (to hell with stuffy focus groups!). Her love of people, the world and even the weirder corners of the Internet manifests as a relentless focus on bringing it back to clients in a way that is useful.

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