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Sarah Firth, Director of Strategy and Planning, TVC

2 min, 28 sec read
10:45 AM | 22 May 2015
by Adam Oldfield
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Sarah ‘Robbo’ Firth, is the Director of Strategy and Planning at TVC. Working across all areas of the business, she has overall responsibility for ensuring that TVC deliver work for their clients that is rooted in customer insight and wrapped up in strategic rigour.

With 20 years agency experience, Sarah has worked for some of the biggest brands out there. Formerly Creative and then Planning Director at Lexis, she has won numerous industry awards during her career, for brands spanning consumer, b2b, sports sponsorship, consumer healthcare and retail.

How did you get your break in the creative industries?

I did a post graduate course that I saw advertised in the media section of the Guardian – unlike the choice millennials have, newspapers were the only thing we had back then.

What’s life like at TVC?

TVC is an amazing and vibrant place to work. It positively fizzes with creativity and nobody ever stands still for long. It also has really great pens and pick’n’mix.

What types of work does TVC produce for its clients?

We are a multi-disciplined, full service communications agency, so we create campaigns that can involve content (audio visual, digital, social, traditional media relations), production, public relations and digital and social distribution of that content. All of our work is born out of careful channel planning and strategic insight and because we love doing it.

What fun do you have at work TVC?

Because we work in a creative industry, we are all very culturally curious so the two main topics of conversation revolve around what we’ve seen on twitter/Instagram and what we’ve seen on TV, both at the same time normally. We also have the pick’n’mix (did I mention that before) and as we work in Camden, we are on the doorstep of some legendary social venues and the infamous market.

How would someone go about landing a job at TVC?

Come and say hello, send us an interesting email, but above all, grab our attention. We are all about conversations here… and being bold.

What’s the main put off when meeting new talent?

That they are significantly younger and brighter than me, no, in all seriousness I think we really look for ‘doers’ at TVC – not one for buzz words but you know, initiative goes along way.

What do now know, that you wish you had known at 21?

That cheese baguettes and salt’n’vinegar crisps would eventually be bad for my waistline….and to trust my instincts (particularly about the cheese baguettes) and that PR is incredibly broad and you have to have your nose in every piece of the media pie. Also that being curious is the best thing to be.

If you could share a desk with anyone, who would it be?

Tina Fey, because she’s made a career in comedy that traditionally only men could have hoped for…and I could steal all her jokes for company meetings.

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