Hi I’m Sara Gärdegård. I'm a 25 year old creative & designer from Östersund. Currently junior designer at Universal Music in Stockholm, Sweden. Graduated from Interactive Communication at Berghs School of Communication 2013/14.
Describe your journey to where you are now and how you knew a creative career was for you?
Well I started studying media when I was sixteen, then I also got an interest for graphic design. I never thought that being creative was a job at the time. I always liked to work in Photoshop when I was younger and now when I can do it full time I feel like I mix my hobby with work. In the beginning I didn't think I was good enough so I started studying project management and marketing. After two years I realised that I never got to do the fun things, the things I liked, so that’s why I enrolled at Berghs School of Communications.
Why did you decide to go to Berghs?
I imagined myself studying there since I was eighteen, but I never thought I would get in. Then I saw this campaign Valuable Project, which made me realise that I wanted to do more things like that, more interaction, and innovation and how we can mix our behaviour with the digital life. That’s when I started Interactive communication at Berghs, studying to be a digital creative and designer.
Were you parents supportive of you following this path?
My mum has always had an open mind for my decisions in life, she believes that I make the right decisions for myself. I think my dad finally understands what I do. I usually say that I paint in computers when someone asks what I do.
What did you learn most from your time at Berghs?
Most of all I finally found that I was on the right track, how I want to spend my workdays. It has been a hectic year with late nights, and weekends at school, but I meet a lot of inspiring and driving people at school, they are all there for the same reason as you. It's fun when I look back on how much I have evolved and how grateful I am for that.
How did you land your job at Universal Music?
Well I had my internship at another agency where I meet a girl who is awesome at coding, so me and a friend of hers went to a hackathon where I heard that Universal were looking for a designer. Since I see myself in the middle of a creative and designer I never thought I would land the job, but really happy I did.
What design delights you and why?
I believe that less is more when it comes to digital design. The focus should remain on the content but be accessible for everyone on all devices. I also believe that if you have some extra time you can dig deeper and change perception and behaviour with design.
So far, what’s been the stand out moment in your career?
Well since I just started I haven’t done that many stand out pieces but I would say I have passion for our school project Wear It All, for which we were awarded Gulltaggen, a prize given to Nordic students who have excelled in concept development and design. Then of course I’m excited to produce great things at Universal Music.
If you had an extra day each week what would you do with that time?
I feel like there are so many things I want to do but never have the time. Take trips, explore, go back to Östersund more, have weekend vacations, and work on side projects.
What advice would you give to other creatives starting out?
Well I don’t know if I can tell you anything you didn’t already know but here is some of it.
- Be curious
- Challenge the status quo
- Show up, meet people
- Be on time & try your best
- Make sure you can finish what you start
- Dare to say no
- Know when to say yes
- Set goals
- Dare to ask for help
- Be honest! For your own good
- Take walks & breaks
- Don’t forget friends and family!
Hopefully you take these to heart and do your best to apply them to your career.
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