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Sara El Bachri, Planner/Buyer, Somo

02:56 min watch
Recorded 14 March 2016
@ Somo, Victoria
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We met up with Sara El Bachri, a planner buyer at mobile marketing agency Somo, to discuss her career journey and her advice to people trying to crack the advertising industry.

A rich educational background has provided Sara with the training which has led to her now working for one of the world-leaders in mobile marketing, Somo. Having studied for a Bachelor in Marketing Management at the American College of Greece, Sara obtained a place on the Masters in Social and Public Communication course at the London School of Economics.

Upon completing her studies at LSE, Sara saw an opening for an internship at Somo and managed to secure it. She admits to me that she “was lucky enough to like the first job she found”, acknowledging that others may not be so lucky! Since landing the internship, Sara has not looked back and is now a planner buyer at CCM, the media branch of Somo.

What does The Job Entail?

CCM advertises apps and websites and Sara’s job is to manage the campaign on behalf of the clients. She tells me the main job is to “make sure we plan correctly” which means looking after the budgets and buying media space for clients.

Which Account Does She Work On?

Currently Sara is working on the Shop Direct account, the online retailer behind Littlewoods and Very. Sara’s job consists of managing the Littlewoods mobile website and also to look after the MyVery mobile phone app. Shop Direct give CCM a monthly budget and their aim is to “spend the budget as effectively and efficiently as possible” while meeting their performance goals.

What Advice Does She Have?

As a foreign graduate, Sara’s main piece of advice is to other foreign graduates who come to the UK to gain an internship or a job. She says that work here is “serious”. By this she means that interns or graduates are expected to work to a high standard and buy into the working culture of whichever company they join. Sara compares this to Greece where she has had experience of being an intern where they didn’t give her any serious jobs.

Sara also suggests that young people will benefit themselves if they are able to figure out what career path they wish to follow from a young age. She says she was lucky enough to love the first job she landed, whereas others don’t have the same luck.

Sharing a desk with anyone

“It would [have to] be Steve Jobs” says Sara. She is interested to see how he would have dealt with people and problems given the success he enjoyed.

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