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Rockeum Shin, advertising student, Bournemouth University

4 min, 58 sec read
11:00 AM | 20 August 2015
by Melisa Dagli
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Rockeum Shin is an advertising student at Bournemouth University who's passion is in planning, currently on placement at Platinum Property Partners.

Rockeum Shin is an advertising student at Bournemouth University. After completing a two year national service in South Korea and finishing his second year at university, Rockeum is on a placement year in England. His passion is planning within advertising.

What attracted you to wanting to work in the creative industries?

Whilst studying Business Studies for my Higher National Certificate, out of all the subjects what attracted me most was marketing. This was because there was no set answer in coming up with a marketing campaign. This coincides with my personality as I love to suddenly say or imagine things that are random and sometimes eccentric. Also, I think as a child my purchase decision making was heavily influenced by advertisements; depending on which celebrity was promoting which lollipop, my decision would largely vary. Then as a student, I became more interested in the matter, thinking ‘what could I do different with the same tagline?’

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