Robyn Challans is a 20 year old student at Leeds College of Art studying BA (Hons) Creative Advertising. Now she is going into her final year and is just about to take her first steps into the creative industry. Robyn wants to understand what it is like to work in a professional advertising agency and is also hoping to determine the right role to pursue in the future.
What attracted you to wanting to work in the creative industries?
As cliché as it sounds, it all started when I was very young, specifically when the Rugrats animation series started on Nickelodeon. Initially I would copy how the cartoons looked and then I would interpret how the show would end and make storyboards.
"From that moment I knew my future would be in the creative industry.”
As the years went on I went on to do graphic design at New College Durham, and it was my tutor Richard Hall who introduced me to advertising, I had no idea at this point you could study advertising!
How have you found studying creative advertising at Leeds College of art?
Studying creative advertising at Leeds College of Art has without a doubt been the best decision I’ve ever made. Recently we have created our very own advertising agency called String Agency, eventually we are hoping to gain more live clients. The main thing that stood out for me is the determination of our lecturers to get everyone work experience; they have fantastic connections so have been able to get people work experience in agencies in Leeds and London.
Which advertising agency would you love to work for and why?
There are many advertising agencies I would love to work for but if I have to pick, it has to be BBH.
"I am a massive fan of Sir John Hegarty and his books, and working for a company he founded would be wonderful.”
I'm a massive fan of Sir John Hegarty and his books, and working for a company he founded would be wonderful. They have great clients and have produced amazing campaigns, and a company founded on the belief in the power of creativity is a creative person's dream.
What attracted you to apply for Everything Different School & what do you hope to gain?
Everything Different's ethos/philosophy and creative game plan is ‘to be excited by the unexpected’ and this is what attracted me to apply. They are an agency who want to change the status quo and want people who are like minded.
"I believe that’s how I work; I am always looking at ways to change the status quo within my work.”
I believe that’s how I work; I am always looking at ways to change the status quo within my work. Their summer school is for students looking to make it in the creative industry whilst offering two weeks of real work on live jobs, resulting in work ready students with healthy CVs - this exactly what I hope to gain as I haven’t experienced working in an advertising agency yet.
Which advertising campaign has caught your eye in the last 6 months and why?
The advertising campaign that has caught my eye lately is the 'Robinsons – They Grow Up Fast' TV advert, which by coincidence is produced by BBH London. They have made some other brilliant campaigns for Robinsons, but this advert has been approached in a different direction. With a humorous and endearing theme the target audience can really relate to the advert, and the visual effects, which some may say are creepy, I think are incredible. I believe the whole message of ‘a kid grows up really fast’ is reinforced by the song 'Give Me Just a Little More Time' by The Chairmen Of The Board.
What do you get up to in your spare time?
In my spare time I love reading, nothing beats getting lost in a good book. The latest books I have been reading are those in the Divergent series. I am a massive animal lover; so recently I’ve applied to volunteer at a local animal shelter close to my home. Also I really enjoy travelling and taking in different places and cultures, I find this inspiring, I have been extremely lucky so far as I have had the chance to travel all over the world, however there are still many other places on my bucket list!
Sell yourself. Why should someone hire you?
I am organised, meticulous, enthusiastic and most importantly I am deeply passionate about advertising and coming up with new ideas and concepts.
”If you haven’t got passion for your job, what is the point?”
If you haven’t got passion for your job, what is the point? You should instead find something that gets your fire going and that’s what advertising does to me.
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