Twitter Facebook Vimeo

Rob Campbell, Head of Strategy, Wieden+Kennedy Shanghai

9 min, 47 sec read
12:00 PM | 21 November 2014
by Jim Compton-hall
   •       •   
Be interviewed

We grabbed an interview with Wieden+Kennedy Shanghai's Head of Strategy Rob Campbell. Full of brilliant advice for students and graduates.

After spending time at HHCL, Y&R Asia and Google, among others, Rob Campbell is now the Head of Strategy at Wieden+Kennedy, Shanghai. Rob is also the guy behind one of adland's most influential blogs The Musings of an Opinionated Sod.

"The rules of the past don’t dictate the outcome of the future."

Why did you decide to go into planning? 

I didn’t ‘decide’ to go into planning, I sort of ended up in it. 

Previously I was a session guitarist for bad 80’s and 90’s pop stars but after managing to get myself banned by the music union (don’t ask]) I fell into advertising. 

More interviews

  1. Adwoa Okyere, Creative Director, Boamah

    From Ghana, Adwoa Okyere went from working in film, to launching her own clothing line. She speaks about her journey to achieving her dream.

  2. Latasha Peterson, Founder & Creative Biz Blogger

    We spoke to creative entrepreneur Latasha Peterson about how people can grow their creative businesses and blogs and about her own personal inspirations.

  3. Sherine Faggett, Interior Designer, Khatanah Design Studio

    We spoke to Sherine Faggett, an interior designer from Antigua, about her journey towards becoming the founder of her own design studio.

  4. Rhianne Hicks, design intern, Bloom

    From university to the working world, Rhianne tells us what design students should expect during their design placement year.

  5. Charlotte Chua, blogger and digital artist

    We spoke to digital artist and blogger, Charlotte Chua from the Philippines, about her work and inspirations.

  6. Chris Reed, Flare Studio Production Lead, AMV BBDO

    We met with Chris Reed, who heads up Flare Studio, a newly formed content studio from BBDO whose aim to produce blockbuster content for the world's biggest brands.