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Rob Campbell, Head of Strategy, Wieden+Kennedy Shanghai

9 min, 47 sec read
12:00 PM | 21 November 2014
by Jim Compton-hall
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Be interviewed

We grabbed an interview with Wieden+Kennedy Shanghai's Head of Strategy Rob Campbell. Full of brilliant advice for students and graduates.

After spending time at HHCL, Y&R Asia and Google, among others, Rob Campbell is now the Head of Strategy at Wieden+Kennedy, Shanghai. Rob is also the guy behind one of adland's most influential blogs The Musings of an Opinionated Sod.

"The rules of the past don’t dictate the outcome of the future."

Why did you decide to go into planning? 

I didn’t ‘decide’ to go into planning, I sort of ended up in it. 

Previously I was a session guitarist for bad 80’s and 90’s pop stars but after managing to get myself banned by the music union (don’t ask]) I fell into advertising. 

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