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Michael Smith, Founder, Cog Design

6 min, 40 sec read
10:30 AM | 22 July 2016
by Adam Oldfield
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A designer by training, Michael Smith founded Cog Design, straight from college, in 1991 and has managed the development of the company ever since. We interviewed him to learn more about Cog and his journey so far.

A designer by training, Michael Smith founded Cog Design, straight from college, in 1991 and has managed the development of the company ever since.

Michael takes the lead on large-scale branding or complex communications projects and provides a creative overview of all of the studio’s output.

Beyond the  studio, Michael is an occasional lecturer in branding and design, a board member of the National Campaign for the Arts, and a regular contributor to design journals.

We spoke with Michael about his career so far - what he’s learnt by setting up his own agency, project highlights, advice for breaking into the industry and more.

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