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Lee Hart, Graphic Designer

3 min, 51 sec read
12:00 PM | 23 January 2015
by Adam Oldfield
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Lee Hart is a graphic designer based in West Yorkshire and currently studying a BA (Hons) in Graphic Media Design. After completing his degree Lee wants to forge a career in a digital design.

Why choose a career in design?

From a really early age I've been fascinated by design, I studied fine art at GCSE and at A-Level and loved it. I love how you can tell any story in a piece of work. I originally wanted to be an architect as I loved maths and physics too but because I did not study maths as A-level it wasn't an option for me so I moved on to an apprenticeship in creative media and then later to university.

How did you choose a place to study design?

While doing my apprenticeship at ReformaUK I picked up lots of new skills in design and covered a lot of roles - photography, web design, e-commerce manager and SEO manager for the company. However I really wanted to design and be creative, something which my apprenticeship did not offer me enough. As part of my apprenticeship I studied at the Bradford School of Arts and after having an interview there I started my degree two weeks after finishing my apprenticeship, so it was a very intense period!

How would you explain your approach to design?

I tend to look at current practices on Behance and social media, however looking too much at this content can make turn you into a generic mush! So I try and add a little of my own style to pieces of work, of course with live projects your less able to as your client my be adamant on using that fantastic modern font comic sans! I try and advise as well as work with a client to try and get the best outcome.

For any people starting university I would say explore, experiment and try things! Some things will work and you will like them, and some things won't work as well. But you don't know if you don't try things!

A good work flow is also key, I tend to brainstorm and sketch first, then take It into illustrator, or whatever program is best for the job.

What tools for the design do you use?

I use a wide variety of tools! Obviously there is the designers standard tool kit - Photoshop, InDesign, Illustrator. But I also like to use After Effects for video, along side Sony Vegas. For web work I tend to use Wordpress along with Dreamweaver. Wordpress is fantastic and is great for visual designers. The tricky part comes when your client wants changes that are not easy to achieve in the CMS, but it all comes with experience! Another program I love to use is Hype which is essentially flash but totally HTML5, CSS and Javascript and is great for building interactive elements for a site.

What fascinates you?

Detail fascinates me, it's strange how we miss so much detail in our daily lives, you might walk past the same building every day but not notice a little intricate carving until you stop and really look at it. People also fascinate me, it's great to see how people tick and what keeps them motivated! I also love gaming and had a little stint on YouTube a few years ago, achieving 2,000,000 views and 8,000 subscribers. I loved interacting with people. For me, people are what makes the world go round!

Are there any projects you wish to explore in the future?

I would love to work with a global brand such as Nike as due to their fresh approach to design. I would also love to win a yellow pencil in the D&AD awards, something which I will be entering this year!

Sell yourself. Why should someone hire you once finishing uni?

I am a 19 year old design student! I have over one and a half years experience working in a small design team. I'm a versatile designer and love to learn new things, I took ReformaUK to no.1 on Google in the UK for a wide range of competitive key words, and doubled the amount of people visiting the site.

As a 14 year old I created a YouTube channel and gained a fantastic following, a few years later I started streaming and gained 350,000 impressions on my streaming channel. I am ambitious, hard working but a very grounded young man!

I know where I would love to be and hopefully I will achieve it in the coming years. My ideal job would be working as a digital designer in a fantastic and award winning agency.

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