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Kerry Daitlen, Account Executive, Vizeum

3 min, 6 sec read
0:00 AM | 24 July 2013
by Adam Oldfield
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What was your first ever job? 

My first ever job was a little cleaning number at my best friend’s mum’s bakery. That was back in the day when I thought a tenner for an entire Saturday’s work was an absolute win!

Why did you go into media?

Unfortunately, I don’t have a profound tale to tell on this one, I didn’t see a great ad that absolutely inspired me or anything like that. I simply chose marketing and media as a degree off the back of it being the subject I enjoyed most in a A-level Business Studies.

How did you clinch your first job?

The University I attended (Bucks New Uni) has some cracking lecturers that have strong backgrounds in the advertising world. Thankfully, many years in the industry equated to many contacts which ultimately led to me getting a summer internship at Mindshare. Once I had my foot in the door that was it, I interviewed with them once I’d finished my degree and was a fully-fledged Account Executive within two weeks.

What’s the best piece of advice you’ve been given?

Be nice to everyone. It’s such a tight industry that word soon gets round if you’re difficult to deal with or just generally not a very nice person. You also find people you once worked with pop up everywhere whether it’s client, colleague or a publisher. So, don’t burn any bridges - you don’t know when you’ll meet that person again.

And what’s the worst piece of advice?

I don’t really know if I’ve been given “bad” advice, YET. 

How would your typical day play out?

Grab a coffee and get to work. Check emails. Answer emails. Fix account queries. Moan about fixing account queries. Talk to publishers. Book campaigns. Al Desco dine. Go to a client WIP. Action points from client WIP. Talk to publishers. Talk to clients. Pack up. Head home.  

What do you see as the next big thing?

I think the next big thing will be a start-up that is clever enough to tap into the emerging smart fridge market. FMCG and supermarket retailer clients have HEAPS of marketing cashola to spend and imagine the power of bidding against items in recipes supplied by smart fridges for items that you could order straight from your fridge? Or better yet… a fridge that is connected to your smartphone and alerts you to the closest store and alerts you that you’re low on butter and Flora is on offer (for example). 

I’m bored of hearing about big data etc. I think it’ll be the little things that make life even easier (like the above) that will be champion.

What inspires you?

I am definitely one of those people who takes inspiration from everyone around them. From the way people work and their achievements. They always inspire me to be a person who has an interesting tale to tell. 

If you could share a desk with anyone, who would it be? 

If I could share a desk with anyone it would be Rory Sutherland, although I doubt I would get much work done. He is such a compelling and interesting man and would definitely give me a kick up the arse to be more inquisitive about the world.

What’s your one piece of advice for young people looking to break into the industry?

Work bloody hard. You will be known for the beginning of your career and people will soon suss out if you’re a lazy toad. Make a big impact in your first role and let that reputation follow you throughout your career.


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