Describe your path to where you are now
It all started when I decided to head to Leeds College of Art where I studied a broad range of art & design. From there I learnt that I enjoyed graphic design the most and so progressed to focus on that in my second year. Throughout the year we were given a variety of briefs, and one happened to be focused on advertising.
"From then on I was sold on making it in the creative industry.”
From then on I was sold on making it in the creative industry. I then headed to the University of Lincoln to study creative advertising where I learnt a lot over the three years all of which has put me in good stead to help me achieve my end goal, which is gaining a full time job in advertising.
What drew you to working in the creative industries?
From a young age my parents have always said I was ‘arty’. I was always the first to get stuck into the paint and use as much glitter as possible. Throughout the years, I’ve learnt that the creative industry isn’t just about art, the industry has a wide variety of departments and that's when I got interested in advertising. It excites me that every day is different as you can be working on different brands/clients/products, I could never imagine being bored in this industry, and most importantly I love what I can achieve from it!
How did you land your opportunity on the Rufus RAW programme?
I was lucky enough to scroll through the FutureRising website and saw that Rufus Leonard had an internship available. I applied by filling out an application which ranged from weird and wonderful questions. From this I then attended a workshop day, where 25 lucky participants got to work together on a brief throughout the day and present it to the board at the end. I believe they judged us throughout the day on how well we worked together, presentations and overall input.
”After this it was just a waiting game and constantly refreshing emails to see whether I’d bagged a spot.”
After this it was just a waiting game and constantly refreshing emails to see whether I’d bagged a spot. I’m so grateful I get a chance to be able to work alongside some of the best people in the industry, and I can’t wait to see what it all entails!
Where would you like to be in say 10 years' time?
I want to be in an advertising agency that I believe creates great pieces of work and is able to push the boundaries that little bit further. Department wise, I can’t yet say until I get a feel for the different areas that I’ll be working in. So for now let's say maybe a senior creative/strategy/planner/UX.
”Overall, I just want to be happy with what I do, I want to make sure I have fun at work which I guess is what most people strive for!”
Overall, I just want to be happy with what I do, I want to make sure I have fun at work which I guess is what most people strive for! Getting paid to do something you love seems so crazy, I can’t wait to get stuck in and see where the journey takes me!
Is there any advice you’d pass back to your younger self at college?
Mostly, I’d say to be more daring with ideas, at college I was a bit more reserved and worried that if an idea was a bit too ‘out there’ no one would like it and so I’d end up toning it down, which is what I learnt not to do at university!
We heard you’re good at dancing, what move would you pull if you won a Cannes Lions award?
I’d definitely try to do the robot and fail miserably but then again, who would really care - I would've just won a Cannes Lion award right?!
And to finish… if you could share a desk with anyone from the past, present or future, who would it be?
Would it be a bit self centred to say I’d like the share a desk with future me haha? As the saying goes, no one knows you like you know yourself, so I could definitely use tips and pointers with what I should/shouldn’t do when I’m working my way up from me! At least you can be brutally honest with yourself, which would mean I’d get to where I wanted to that little bit quicker!
Ellys Airey, Creative Production Intern, Warner Music UK
Warner Music UK Intern Ellys Airey, tells us about her internship at one of the world's largest record companies.
AR expert on the future of advertising
We sat down with Brand Partnerships Director of Blippar, Mikela Eskenazi to talk AR, advertising, and the future.
Creator of the Month: Alex Mathers, Writer and Illustrator
To kick off our Creator of the Month feature we spoke to illustrator and freelance extraordinaire Alex Mathers.
Sean Ward, Digital Assistant Intern, Atlantic Records
We caught up with Atlanta records' current Digital Assistant Intern, Sean Ward, to talk about this incredible role and working at Warner Music.
Laurent Harald Woker, Email Production Coordinator, Warner Music UK
We spoke to former Artist Services intern, and now Email Production Coordinator for Warner Music UK, Laurent Harald Woker about working for the biggest record companies in the world.
Triple Trouble, Creative Ad Team
We catch up with Danish advertising maestros Triple Trouble about their bold and creative advertising.