Jonathan Hubbard, Creative Director, The Clearing
Following our interview with Breast Cancer Now, we talk to Jonathan Hubbard of The Clearing - the agency chosen to take on the project.
Last week we talked to Fiona Hazell from Breast Cancer Now about their new brand video and the story behind the project. This week we talk to Jonathan Hubbard, Creative Director at The Clearing, the agency selected to take charge of this rebranding project.
What aspect did you find most challenging?
There were a few key challenges we worked through strategically and creatively. First, we wanted to build a brand that drew in people emotionally in order to raise both awareness and funding support. A brand they could love and own as their own. A brand they wanted to wear on their sleeves. So we opted for a very singular symbol – the heart inside the circle – that people could immediately understand but could also bring into their fundraising worlds and create their own materials.
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