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James Richards, Media Executive for MediaCom

1 min, 59 sec read
14:57 PM | 4 October 2011
by Adam Oldfield
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I work in advertising as a Media Executive for MediaCom. My role involves planning and buying advertising campaigns for a selection of the agencies clients. Currently I am working with the VW Group (Audi, VW, Seat & Skoda) and Universal Films. I have only been here four months, but I really enjoy my job and the company I work for as it encourages you to get involved with areas you aren't necessarily part of in order to expand your knowledge of the advertising world. 

Before working life began I was at Nottingham University where I studied American Studies which was apart from being a really enjoyable course meant I spent a year at University in New York. One thing I have found out about media is that it doesn't matter what degree you did as long as you can demonstrate intelligence and a willingness to learn. 

Where and when did you start your career in advertising and marketing? 
The Independent Newspaper – I spent 8 months selling classified advertising before moving over to the agency side. My time spent here was invaluable in learning about the world of advertising. 

How did you get your job? 
Sent a number of emails to the HR department detailing my desire to work there…eventually they invited me in for a grad day! 

Your proudest moment so far? 
Getting this job! 

What's the best thing you've worked on? 
Skoda's Bonneville campaign which used digital watermarking that brought the print ads to life through the use of a smart phone. It was a great example of using new media to enhance old media. 

Your favourite brand and why? 
T Mobile – purely on the strength of the recent campaigns that have involved flash mobs and hidden cameras in public 

What websites/magazines/advertising campaigns would you recommend to an aspiring student? 
The usual – CampaignMedia Week and Brand Republic

Where do you look for inspiration? 
It's been said before but…everywhere. 

Who's had the biggest influence on your career? 
Probably my parents…their careers are a million miles away from the media world yet they have helped me in any way they can when it came to trying to get a job. 

What did you really want to be when you grew up? 
I went through various phases…Footballer, Policeman, Soldier, Teacher (in that order). 

Where would you like to be in the future? 

Back in New York.

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