Twitter Facebook Vimeo

Jack Morgan, Designer

4 min, 30 sec read
13:46 PM | 10 February 2014
by Adam Oldfield
   •       •    Read later
Be interviewed

What was your first ever job?

I got my first job when I was 13, working as a Kitchen Porter in a pretty large old pub in the arse end of nowhere. That meant arriving for work around midday, just before the lunch-time rush kicked in and spending the next eight hours running backward and forward between serving meals, tackling a never-ending pile of washing up and smoking roll-up cigarettes.

“Stop fantasising about your future and start building it.”

It was exhausting (the tobacco probably didn't help) but strangely fun. We called it a 'family pub', but none of us were actually related, we just all got on really well.

Interestingly enough, my 'uniform' for that gig was a formal black shirt tucked into suit trousers with a leather belt and formal shoes, and that's the outfit I've worn to the office every day since - I get a lot of questions about that one.

Why did you go into advertising?

Everyone seems to say they 'fell into' advertising. I got into the industry because it's so broad and ubiquitous. A lot of people think about advertising as just creating print or TV ads, but the industry extends far beyond that.

The people we tend to think of as modern-day artists (interaction designers, UX designers, writers, filmmakers) tend to have either come from our industry or have worked in it at some point, and the greatest companies in the world come here to find us. If you just want to spend all day being creative, the advertising industry is a great window to that.

How did you clinch your first job?

In advertising? I skipped college and university and applied for a year-long apprenticeship (somewhere between an internship and a junior role) when I was 17, with the chance of a permanent position at the end of it. 

"I always tell people 'I'll tell you about it when it's done'. I've learned that doing anything less than that means you're just bullshitting."

When I applied, I started out in a group of about 15 candidates, which were 'eliminated' by the handful until it was just myself and one other guy. We then both had about four interviews each (the last of which was with the agency COO) before we both got offered positions at the agency. I think we were the youngest employees by about five years.

What’s the best piece of advice you’ve been given?

I've found that most of the great advice I've been given doesn't come from being told something, but by watching people's actions as they lead by example and realising later on in life how important that was and how wise they really were.

How would your typical day play out?

It typically consists of getting up at 5:30 AM, showering, meditating, getting dressed, travelling, working, travelling, getting home, working, sleeping. I'm trying to fit exercise and relaxation in there somewhere. Right now, the lack of balance probably isn't healthy.

What do you see as the next big thing?

I think we'll see wearable technology explode over the next few years. I can't tell you if it's going to be Google Glass, Smartwatches or fitness trackers, but I don't think that really matters. What matters is that we're going to bring technology itself closer to our senses, to the point where we're effectively augmenting ourselves.

"It typically consists of getting up at 5:30 AM, showering, meditating, getting dressed, travelling, working, travelling, getting home, working, sleeping."

Looking at how far we've come over the past decade alone, I think it makes perfect sense that we would attach technology to ourselves to enhance the world around us, instead of just dragging it around in our pockets. I don't know if it'll make us even more distracted than we already are or if it'll do the opposite. I certainly hope it's the latter.

What do you keep busy with in your spare time?

I make sure I'm always working on something. The vast majority of it never sees the light of day, but I like to look at that as training for the things that I do. I always tell people "I'll tell you about it when it's done". I've learned that doing anything less than that means you're just bullshitting.

What inspires you?

I find a lot of inspiration in film, particularly in sci-fi movies. There's something about the combination of a great writer, director and production designer/art director that really captures my imagination. I love seeing people imagine the future, because that's what visionaries do.

If you could share a desk with anyone, who would it be?

It probably sounds clichéd, but it would have to be 1986 Steve Jobs, right when he founded NeXT and started Pixar. I've always been fascinated by just how strongly he bounced back and I would love to have been there to see the real work being done.

What's your one piece of advice for someone looking to to enter advertising?

Doing something leads to something. Doing nothing leads to nothing. Again, that probably sounds clichéd, but it's something not a lot of people realise. When you're looking to make any sort of change in your life it can sometimes feel like you're standing still. It's easy to distract yourself from the real work by 'planning' what you're going to do tomorrow. Stop fantasising about your future and start building it.

Please log in or sign up before participating in the conversation.

More interviews

  1. Chris Reed, Flare Studio Production Lead, AMV BBDO

    We met with Chris Reed, who heads up Flare Studio, a newly formed content studio from BBDO whose aim to produce blockbuster content for the world's biggest brands.

  2. Alex Burmaster, Co-founder, Meteor

    As Co-Founder of PR agency, Meteor, Alex Burmaster shares his experiences of going from freelancer, to big business, to his very own start-up.

  3. How to get into vlogging, with Scarlett Dixon

    We had a chat with fashion and health blogger and vlogger Scarlett Dixon on how you can get into vlogging.

  4. Ellys Airey, Creative Production Intern, Warner Music UK

    Warner Music UK Intern Ellys Airey, tells us about her internship at one of the world's largest record companies.

  5. AR expert on the future of advertising

    We sat down with Brand Partnerships Director of Blippar, Mikela Eskenazi to talk AR, advertising, and the future.

  6. Creator of the Month: Alex Mathers, Writer and Illustrator

    To kick off our Creator of the Month feature we spoke to illustrator and freelance extraordinaire Alex Mathers.