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Hanisha Kotecha, Account Director, The Good Agency

3 min, 27 sec read
15:00 PM | 25 September 2011
by Adam Oldfield
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I was born and raised in London as the middle-child in a relatively modern Indian household. I jumped through the regular hoops of school, completing GCSEs, A-levels but randomly side-stepped into fashion marketing for 6 months.

I was born and raised in London as the middle-child in a relatively modern Indian household. I jumped through the regular hoops of school, completing GCSEs, A-levels but randomly side-stepped into fashion marketing for 6 months – studying in New York's Fashion Institute of Technology and then somehow found my way to Manchester University (UMIST) to complete a degree in Mathematics and Management. And all of that led me to a career in advertising. 

I've worked in 'Integrated' agencies throughout my career being responsible for handling all sorts of big budget brand accounts in the automotive, financial and telecoms sectors. After a 7-month backpacking round the world, I was reluctant to come home and continue to help make rich companies richer. I'm a cliché I know! Then, just like magic, a friend recommended me for a great position at the only integrated charity marketing agency out there, The (aptly named) Good Agency, working on the UK's leading charity, Cancer Research UK. I jumped at the chance to try my hand at being a do-gooder and have never looked back. 

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