Gareth Kay, Co-Founder, Chapter
Gareth Kay is the Co-Founder of Chapter, a creative company based in San Francisco dedicated to solving wicked problems facing pioneering businesses.
Gareth Kay is the cofounder of Chapter, a creative company based in San Francisco dedicated to solving wicked problems facing pioneering businesses. He's a strategist by trade. We caught up with Gareth to ask a few questions about his career to date having worked at the likes of Zeus Jones, Goodby Silverstein and Partners, Modernista!, Lowe, and TBWA.
Why did you decide to go into strategy?
Like a lot of people I stumbled into advertising. I desperately wanted to work in the music industry but after failing in bands and hating work experience at a record label (all business, no music) I had to find something else to do. I studied politics, philosophy and economics at university and really enjoyed economics - at it's heart, it is about why people choose to do things and behave in a certain way.
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