Fiona Hazell, Director of Communications and Engagement, Breast Cancer Now
Director of Communications and Engagement at Breast Cancer Now, Fiona Hazell, discusses the story behind the recent merger of two charities (Breast Cancer Campaign and Breakthrough Breast Cancer) and their rebranding process.
Fiona Hazell, Director of Communications & Engagement at Breast Cancer Now, started working for Breakthrough breast cancer in 2002, and has been involved on different levels, from head of PR to head of Marketing. Currently at Breast Cancer Now, she is throwing herself into the new branding, trying to raise awareness and help patients with a renewed energy. Here she answers questions about the new brand video, and the story behind this project.
What was the projects aim?
The aim was to create a 21st century brand that built on the legacies of the two charities (Breast Cancer Campaign and Breakthrough Breast Cancer, who recently merged) to create the go-to charity for breast cancer, capable of uniting everybody affected by disease.
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