Fiona Hazell, Director of Communications and Engagement, Breast Cancer Now
Director of Communications and Engagement at Breast Cancer Now, Fiona Hazell, discusses the story behind the recent merger of two charities (Breast Cancer Campaign and Breakthrough Breast Cancer) and their rebranding process.
Fiona Hazell, Director of Communications & Engagement at Breast Cancer Now, started working for Breakthrough breast cancer in 2002, and has been involved on different levels, from head of PR to head of Marketing. Currently at Breast Cancer Now, she is throwing herself into the new branding, trying to raise awareness and help patients with a renewed energy. Here she answers questions about the new brand video, and the story behind this project.
What was the projects aim?
The aim was to create a 21st century brand that built on the legacies of the two charities (Breast Cancer Campaign and Breakthrough Breast Cancer, who recently merged) to create the go-to charity for breast cancer, capable of uniting everybody affected by disease.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
Latasha Peterson, Founder & Creative Biz Blogger
We spoke to creative entrepreneur Latasha Peterson about how people can grow their creative businesses and blogs and about her own personal inspirations.
Sherine Faggett, Interior Designer, Khatanah Design Studio
We spoke to Sherine Faggett, an interior designer from Antigua, about her journey towards becoming the founder of her own design studio.
Rhianne Hicks, design intern, Bloom
From university to the working world, Rhianne tells us what design students should expect during their design placement year.
Charlotte Chua, blogger and digital artist
We spoke to digital artist and blogger, Charlotte Chua from the Philippines, about her work and inspirations.
Chris Reed, Flare Studio Production Lead, AMV BBDO
We met with Chris Reed, who heads up Flare Studio, a newly formed content studio from BBDO whose aim to produce blockbuster content for the world's biggest brands.
Alex Burmaster, Co-founder, Meteor
As Co-Founder of PR agency, Meteor, Alex Burmaster shares his experiences of going from freelancer, to big business, to his very own start-up.