Eszter Kazinczy is an Art Director from Hungary , and is a graduate from Miami Ad School. She has lived and worked all over the world and is now working for Leo Burnett in Turin.
DESCRIBE THE PATH TO WHERE YOU ARE NOW.
Not an everyday story, but I was lucky to start my creative career at Cannes Lions in 2010. I represented my country for the first time in the print category at the Young Lions competition.
"That few days I spent at Cannes was life changing for sure and since then I go every year."
Miami Ad School was also a life changing experience for me and a big step forward in my career. I built up a strong portfolio during my school years, with which I could start to apply to agencies in the international arena.
COULD YOU TALK US THROUGH YOUR TYPICAL DAY?
I follow quite a punctual routine everyday through the week, thanks to my current passion, which is bodybuilding. You only can do this sport effectively when it becomes your lifestyle, especially if you want to do it at a professional level. I’m following a meal plan where I’m eating quite often - about every three hours. Because of that I’m preparing my food the night before for the next whole day, so I cook a lot, which I also love to do. Usually I don’t use a cookbook, I like to improvise and create something new.
"Bodybuilding has taught me a lot about time management, persistence, dedication, work ethic and planning ahead."
Bodybuilding has taught me a lot about time management, persistence, dedication, work ethic and planning ahead, things that I can also apply to other areas of my life. Now I’m more confident, organised, resistant, healthy and balanced, which helps me in the workplace too.
YOU HAVE TRAVELLED A LOT FOR WORK - WHERE HAS BEEN YOUR FAVOURITE AND WHY?
Working abroad is just simply awesome, it’s like you are on holiday even though you are working hard during the week. There are so many new inputs each day, and those new inputs are very important if you are a creative because that fuels your creativity. I combined my passion for travel with my passion for creativity.
"Every place I’ve traveled because of work was unique and unforgettable which changed my approach and personality a lot."
Recently I’ve just moved to Turin to work on Fiat at Leo Burnett. I’m very excited about this new opportunity especially because we have the chance to produce global campaigns here. Travelling is the best and most joyful way to learn and experience new things in a very short period of time.
If you ever get the chance to move abroad, go for it! Life is too short to not take those chances.
YOU HAVE INTERNED IN BOTH PARIS AND SHANGHAI FOR OGILVY & MATHER - WHAT WAS THAT LIKE?
I’m very thankful that I could spend my internships at such an amazing agencies like Paris and Shanghai Ogilvy under the mentorship of celebrity creative directors. Both offices are legendary places, but totally different.
"I had quite an action-packed three months at the two cities, especially in Shanghai."
I had quite an action-packed three months at the two cities, especially in Shanghai. In my opinion everyone should live in China at least once and experience the total chaos and craziness. I could spend hours walking in one little street and taking photos of every square meter. Everything was new and different.
Working in China was hard because first we had to understand the Chinese market and the culture. We had to use a different approach to advertise for the Chinese to what we would do for Western countries.
WHAT’S BEEN YOUR MOST MEMORABLE PIECE OF WORK TO DATE?
Probably my portfolio website which was a winner at the Cream Portfolio Review in London last year. I'm proud of every piece you can find in it, especially the Colour Up NYC! for Ben&Jerry’s, which won an In-book award 2 years ago (Wood Pencil to be very up-to date) at the D&AD New Blood Awards.
HOW DO YOU BALANCE WORK AND PERSONAL LIFE?
I focus on things which are important for me, and discard everything which isn't. Making a schedule for the day ahead also helps to keep myself focused.
"You have to be very strict with yourself in order to achieve your goals."
You have to be very strict with yourself in order to achieve your goals. Without having a good work-life balance it’s impossible.You have to become your own boss, your own trainer, your own nutritionist etc. In the end hard work, dedication, passion and consistency will generate success.
WHERE DO YOU FIND INSPIRATION?
Everywhere I look. For us in the creative industry, the whole world works for us, we just have to recognise it and take advantage of it. Trying out something new every day and listening more than speaking also helps.
IF YOU COULD SHARE A DESK WITH ANYONE FROM THE PAST, PRESENT OR FUTURE, WHO WOULD IT BE?
It would be someone from the future. A great mind from 2085 for example. Chances are we would come up with the most innovative ideas in our age. How cool it would be!
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