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Carlo Pandian, Account Executive, Tug Search

2 min, 35 sec read
15:47 PM | 13 March 2013
by Adam Oldfield
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Carlo Pandian is an Italian expat living in London. He works at Tug Agency helping with search engine optimisation, content marketing and link building activities in the travel, B2B and healthcare sectors. Carlo moved to the UK four years ago and after going through low skilled and un-paid jobs he landed his first digital marketing and advertising role in 2011. Happy to share tips with the community of futurerising and help job seekers find a job in the industry.

What was your first ever job?  

I helped my father in his chocolate shop and I loved doing that. My first seasonal job was at McDonald’s in Italy.

Why did you go into advertising? 

It is an exciting field and it doesn’t present the normal routine of other Mon-Fri jobs. You have the opportunity to communicate, be creative and keep yourself up to date all the time. You will never stop learning, especially those who work in the online advertising field.

How did you clinch your first job in ad land? 

I worked for 2 months in a tech start up where I gained experience in online PR, social media and SEO. I also try to learn as much as I can all the time and be aware of interview hacks to showcase yourself better.

What’s the best piece of advice you’ve been given? 

Be humble. If you are graduate it is not a big deal in a world of graduates.

And what’s the worst piece of advice? 

Find the job that matches your university studies. Instead you should try new things and discover where you really want to work.

How would your typical day play out? 

5% research, 20% e-mailing, 60% finding websites that could collaborate with my clients, 5% review their websites, 5% pure creativity.

What do you see as the next big thing? 

Brands are starting to engage in a more “friends” like way with their audience. They are looking to educate their customers and also try to fit in their cultures.

What inspires you? 

I am inspired by my extra-work interests and there are loads: cycling, contemporary art, volunteering at the community garden in New Cross, music and cooking. You can’t stick your head in the media all the time. You need to un-plug so you can have your personal space where you can get the ideas for your work.

If you could share a desk with anyone, who would it be? 

David Karp, web developer and entrepreneur living in New York City. He is the founder and CEO of the short-form blogging platform, Tumblr. I have heard he is a cool chap and I would like to learn more about how you can establish a big brand with a not so innovative idea. Blogspot and other blogging platforms have been around for many years but he made a big success

What’s your one piece of advice for young people looking to break into the industry? 

Be social on-line and off-line. You need to establish relationships with advertising managers on Twitter and at industry events (Look on Meetup and you will find many).

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