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Becki Willmore, PR and Promotions Executive at Substance

1 min, 46 sec read
15:48 PM | 8 March 2012
by Adam Oldfield
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Becki Willmore, born in Worcester. I studied Advertising and Marketing Communications and work for Substance doing online film PR. My company create online publicity, social and creative campaigns for the film and entertainment industry.

Where and when did you start your career in advertising and marketing?

At Substance in September 2010.

How did you get your job?

As a result of a 6 week placement with Substance in the summer, before my final year.

Your proudest moment so far?

It was a huge pleasure to work on the war documentaryRestrepo, which had huge critical acclaim and got wide coverage despite it being a small release, which I am proud to say I played a part in. I also had the honour of meeting the co-Director and photojournalist, Tim Hetherington, before he was sadly killed while reporting from Libya.

What's the best thing you've worked on?

The Twitter conundrums we did with Stephen Fry for Sherlock Holmes: A Game of Shadows. We had lots of participants and journalists getting in touch to say what a fantastic idea it was and how much fun it had been.

Your favourite brand and why?

Zildgian – their drum cymbals are the best and they were the first brand of drumstick I ever owned. As a brand, it’s a classic and just represents rock and roll to me. I also think Apple have done an outstanding job in creating complete, unwavering brand loyalty among their fans.

What websites/magazines/advertising campaigns would you recommend to an aspiring student?

I would recommend Twitter as a brilliant aggregator of all interesting articles and digital news - you just need to spend a small amount of time following the relevant people.

Where do you look for inspiration?

I think inspiration can come from anywhere, it’s about being open minded.

Who's had the biggest influence on your career?

Ask me again in 5 years’ time!

What did you really want to be when you grew up?

An actress. But being a drama queen helps with PR too.

Where would you like to be in the future?

If not in digital marketing, on stage playing the drums.

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